FINAL STRATEGIC PLAN
My business www.SassyClassyChenille.com is an online course for musicians in the music industry.
The mission is to assist those who have a desire to unlock and improve their own musical and performance gifts. I mentor, inspire, and guide my artists to their desired outcomes and goals.
The business vision is to encourage student artists to share and influence others with what they have learned. Through their music and performances, they can inspire and lift others.
Clients online are a special niche. In my niche I’m looking for singers who want to be performers or in the music industry. I prefer artists who are already in the industry but not be making as much income as they would like. As far as research, marketing research is about all that can be done. It’s through Facebook ads and Google analytics. This determines which clients will be in my niche and ad preferences.
There are several services and products including lifetime access to all 4 courses. They can download them to their computer and keep them as well as access them online with a membership password.
Students have access to my private virtual Facebook community where they can get peer to peer support and ask questions, get guidance and be inspired by others.
There are weekly vocal tips, weekly affirmation, and strategic homework as well as hands on worksheets that help them learn faster and are a great resource especially when taking on professional work.
The courses are all $199 however the VIP package is $599. The pricing strategy is hoping that the artist will purchase the VIP package for two reasons. One: the plan only works if they use all 4 courses and I want them to be successful in their career. Two: I am hoping that whether they follow through or not, they will pick the price that makes more sense for what they are getting.
The delivery system for the product is all online through the LearnDash platform as well as WooCommerce. It is delivered weekly to their email inbox.
My goal has been to see how the marketing platforms and drip campaigns work. The goal is for the website to attract at least 500 people a week with at least 1-2 purchases. When the goal is met, it will be assessed and more marketing and goals will be raised. Working with groups is another goal. Another plan is to create group masterclasses.
The business wasn’t started too long ago so there is room for tweaking and improvements. The goal is to have enough revenue to raise the marketing and have at least 8 sales per month.
The plan for action is to continue to watch the analytics to see if the goals are being met. If not then the campaign, the ad, or the price has to change.
At this time there are no employees as this is just an online course ran by one sole person.
Analytics will be checked once or twice a week and the inbox checked daily.
Mentors are a big part of improvement and progression and will be advised for any suggestions, ideas or motivations needed.